Using similarity degrees to improve fuzzy mining association rule based model for analyzing it entrepreneurial tendency

Abstract

Higher education has great potential in producing new startups in the IT (Information Technology) field. Many choices influence students to become ITentrepreneurs. Association Rule can be used to obtain a model by analysing data so that it can be used to make a rule to the IT entrepreneurship-student model, but the association algorithm has disadvantages in handling large datasets. We propose reducing candidate itemsets using degrees of fuzzy similarity. The membership function in fuzzy sets can be used to measure the quality of rules obtained. The purpose of this study is to improve the algorithm by evaluating the similarity of candidate itemsets to get a good quality rule. This research method has 2 phases, namely (1) calculating the membership function with similarity itemset and (2) applying fuzzy mining association rule. Phase 1 has several steps, including: preparation of a transaction database, the taxonomy process, and identification of similar itemset. Phase 2 has several steps as well. The first is defining membership functions, and the last is a fuzzy mining fuzzy association rule. In this study, a questionnaire was distributed to 1225 students who were members of the IT entrepreneurship program. The results of this study were reduced into 823 itemsets and produced an IT entrepreneurship rule model.