Model Construction of Hierarchical Polarization Characteristics Combined with Social E-Commerce Consumer Behavior

Abstract

In order to analyze the consumer behavior of social e-commerce, this article attempts to explore the irrational consumer behavior factors that affect the audience in the live broadcast of e-commerce Internet celebrities. This paper predicts and analyzes the consumption behavior of social e-commerce and combines the characteristics of hierarchical planning to intelligently process the system to improve the effectiveness of the system. Moreover, this paper constructs a social e-commerce consumer behavior prediction model based on hierarchical polarization characteristics, researches and analyzes multiple factors and performance, and builds an intelligent simulation model. The analysis of the test results shows that the social e-commerce consumer behavior prediction model based on the hierarchical polarization characteristics proposed in this article is effective and can play an important role in the prediction of social consumer behavior.