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Relationship Marketing Practices and Customer Loyalty: A Review with Reference to Banking Industry

  • Ganaie T
  • Ahmad Bhat P
International Journal of Engineering and Management Research (2020) 10(4) 118-125
DOI: 10.31033/ijemr.10.4.18
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Abstract

Relationship marketing is seen as an effective weapon to retain the existing customers in order to reap the benefits of customer loyalty. With increase in competition, making customers loyal to firm is a challenging task particularly in banking sector where the …

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APA

Ganaie, T. A., & Ahmad Bhat, Prof. M. (2020). Relationship Marketing Practices and Customer Loyalty: A Review with Reference to Banking Industry. International Journal of Engineering and Management Research, 10(4), 118–125. https://doi.org/10.31033/ijemr.10.4.18

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