A TRUST, PRIVACY AND SECURITY MODEL FOR E-COMMERCE IN NIGERIA

Abstract

Today, digital technologies has permeated every sector of human life from communication to medicine to education to transportation and most recently shopping.. The mode of buying and selling by Nigerians have moved from traditional to digital, whereby consumers buy and sell goods online. The online presence of commerce is known as Electronic commerce or E-commerce and it is an initiative amongst other emerging digital sectors in Nigeria that has witnessed substantive growth recently. However, the issues of security, privacy of data and the trust endeared by users on the initiative remains a challenging one. Presently in Nigeria, the solutions to combat security concerns of E-commerce are technically inclined and therefore do not sufficiently capture the solution paradigm. Due to a rise in these E-commerce‘s security-related concerns in Nigeria as discovered by taking random samples of the population used for the survey, this research proposes a Security, Trust and Privacy model for the survival of E-commerce in Nigeria.