WHAT DISCOURSE FOR CAPITALISM?

Abstract

Freud emphasizes in his works how much subjectivity and culture affect each other, something that Lacanian theory allows to explore more rigorously. The present article intended to consider some discursive effects of capitalism using as a reference Jacques Lacan’s discourse theory, moving forward in the debate on which matheme describes best such effects: the discourse of the university, designated in 1970 as the modern master’s discourse with its capitalist style, or the discourse of the capitalist, proposed in 1972 in Milan. Instead of exclusively choosing between the two, our bet is that both can provide rich contributions to the exploration of the discursive effects of capitalism.