Journal Article

The Impact of Marketing Mix Model/Elements on Consumer Buying Behaviour:A Study of FMCG Products in Jaipur City

  • Sisodiya P
  • Sharma G
International Journal of Technical Research & Science (2018) 3(1)
DOI: 10.30780/ijtrs.v3.i1.2018.016
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Abstract

… 4. REVIEW OF LITERATURE “Borden (1960s) claims to be the first to use the term „marketing mix‟, inspired from Culliton‟s (1948) description of a business executive as a „mixer of … Table –7.2 Differences in Consumer Buying Behaviour and Marketing Mix Source of …

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APA

Sisodiya, P., & Sharma, G. (2018). The Impact of Marketing Mix Model/Elements on Consumer Buying Behaviour:A Study of FMCG Products in Jaipur City. International Journal of Technical Research & Science, 3(1). https://doi.org/10.30780/ijtrs.v3.i1.2018.016

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