The microbiome as TED knows it: Popular science communication and the neoliberal subject

Abstract

Background Although criticized for a variety of reasons, TED platforms and conventions have been engaged, often uncritically, as tools for popular science communication. This article critically examines four TED Talks that engage the relatively recent biomedical concept of the human microbiome. Analysis Neoliberal values underpin both the TED universe and the marketization of science. TED conventions produce a discursive regularity that brings together neoliberal subjectivity and bioeconomic imperatives of contemporary scientific research. This neoliberalization is supported by uncritically championing citizen science and the so-called democratization of science alongside crowdsourcing and crowdfunding appeals. Conclusions and implications Uncritically embracing TED Talks can implicate science communication in the reproduction of problematic ideological positions that favour economic interests over the social good or even individual health.