Advances of Sharing Economy in Agriculture and Tourism Sectors of Albania

Abstract

The concept of sharing economy arises with the digital economy. However, the awareness of the terms ‘sharing economy’ and ‘collaborative economy’ is still very modest in Albania. With the industry 4.0 revolution, the digitisation process of the economy has become a priority agenda for the government of this country. Although the sharing economy is evidenced in the Albanian market in many industries, this chapter focuses only on the agriculture and tourism sector. This study identifies the development trends of both sectors, their specifications, and their progress tracks of the collaborative/sharing aspects. After an integrated strengths, weaknesses, opportunities, and threats (SWOT) analysis of the sharing economy developments, the study comes up with the quadruple helix collaboration model as a necessity of a collaborative economy supportive to the Albanian market enhancement.