FACTORS INFLUENCING BEHAVIOURAL INTENTION TO EMBRACE SUSTAINABLE MOBILE PAYMENT BASED ON INDIAN USER PERSPECTIVE

Abstract

Objective: The present study aims at developing an integrated model to identify assorted factors and also investigates the influence of identified factors on consumers’ behavioral intentions to use or not to use one particular M-wallet for payment. Method: A conceptual model is proposed and validated. Besides this, 600 questionnaires were distributed and 482 were deemed usable. Structural equation modeling was used to demonstrate the stability of the proposed model and to test research hypotheses. Results: The results showed that behavioural intention is significantly influenced by perceived value, trust, compatibility and social influence while consumers’ is less optimistic to use M-wallet with regard to perceived enjoyment. The study also showed that trust followed by compatibility has a more powerful influence on the behavioural intention of consumers in the context of M-payment. Conclusions: This study impacts researchers and India's mobile payment sector. Financial and banking institutions, entrepreneurs, retailers, policymakers, government, and telecommunications sectors benefit from research. This research could help policymakers plan and develop tactics to help m-wallet service providers achieve a cashless society. Empirical results demonstrate the value of the TAM, TRA, and TPB model in understanding youth mobile wallet use.