“Older, Entitled, and Extremely Out-of-Touch”: Does “OK, Boomer” Signify the Emergence of a New Older Adult Stereotype?

Abstract

“OK, Boomer” is a phrase used to dismiss an older person for their perceived out-of-touch or offensive beliefs. The popularity of this retort suggests the presence of intergenerational tension; this study explores how the use of “OK, Boomer” relates to the current age stereotype literature. Results indicated that this literature base does not adequately capture how younger adults perceived the titular “Boomer,” and therefore, we used interpretive phenomenological analysis to identify seven unique characteristics ascribed to “Boomers”: closed-minded, argumentative, out-of-touch, offensive, critical, nostalgic, and/or conservative. Future work should monitor how derogatory age-based internet jargon influences ageism and intergenerational relations.