Antecedent and outcome of place attachment in heritage sites

Abstract

This study focuses on attachment theory as the foundation theory in examining the antecedent and outcome of place attachment among local tourists of heritage sites. Data was collected from local tourists who visited heritage sites in Melaka and George Town by using judgemental sampling through questionnaire. A total of 396 respondents completed the questionnaire. Structural equation model was used to analyze data and test the hypothesis. This study reveals new findings whereby cultural motivation positively influences each of the four dimensions of place attachment. However, only place dependence and affective attachments were found positively influencing intention to recommend. Destination managers are encouraged to enhance tourists’ attachment (place dependence and affective attachment) by providing knowledge and information, especially to culturally motivated tourists. Recommendations for future studies are also discussed to overcome the limitations of this study.