The entrepreneurship characters of water apple farmer in Wonosalam sub-district Demak regency, Indonesia

Abstract

Entrepreneurial character is needed to develop water apple farming in Wonosalam Sub-district, Demak Regency. This study aims to determine the entrepreneurial character of water apple farmers, factors that influence the characters, and the relationship between the character with production and income of water apple farming. Seventy two farmers were randomly interviewed. The research instrument was measured with a Likert scale of 1 to 5. Multiple regression analysis was used to determine the factors that influence the character, Spearman rank was used to analyse the correlation between the character with production and income. Results showed that the entrepreneurial character of water apple farmers Wonosalam Sub-districts categorized strong. The entrepreneurial character of water apple farmers is influenced by skills, capital, market orientation, partners, and relationships that have a positively influence. The factors that have a negative effect are education, experience, and government support. The stronger the entrepreneurial character of the farmers, the higher the income level of apple farmers