Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers

Abstract

The study examines the role played by event venues in helping the MICE event industry in South Africa recover from the Covid-19 pandemic, adapt to new conditions and innovate. The analysis is based on qualitative data collected during in-depth interviews with MICE event venue suppliers and planners. It was found that a crucial first step in order to reopen these venues was to ensure compliance with safety regulations. In response to the quick shift to virtual and hybrid events, many venues implemented necessary upgrades to accommodate such forms of participation. A number of event planners also considered using multiple venues to host large-scale events. The crisis caused by the pandemic re-emphasised the importance of alternative event venues and outdoor spaces. The study has implications for MICE event planners and suppliers.