Relación de capacitación con adopción de internet y E-commerce: Diferencias entre microemprendedores de Chile

Abstract

The research seeks to relate training in micro-entrepreneurs in Chile with Internet and e-Commerce adoption in their organization. Additionally, it studies the incidence of age, gender, educational level of the entrepreneur, number of partners of the organization and source of funding for training, in Internet adoption and e-Commerce in a group of micro-entrepreneurs trained. The analysis is performed through hypothesis test and logistic regressions. Results show the relationship between training and Internet adoption and selected e-Commerce activities, except for the sale of products. They also indicate that younger entrepreneurs, of female gender, and higher educational level, adopt the Internet in their companies and carry out some e-Commerce activities to a greater extent. Finally, it is shown that in microenterprises with more partners and that finance training with their own resources, Internet and some selected e-Commerce activities, are used in greater proportion.