CORPORATE SOCIAL BUSINESS’S RESPONSIBILITY AS THE INSTRUMENT OF MANAGING OF THE ENTERPRISE

Abstract

Urgency of the research. The place of the traditional understanding of a business aimed at making a profit from the production of goods, services and its distribution between the parties is being taken by the idea of business as a source of social welfare growth, which is achieved through the production and sale of goods and services. Target setting. Realization of this goal necessitated the following tasks: to explore the nature and significance of corporate social responsibility (CSR), to analyze the implementation of CSR tools for modern enterprises, to explore the development and B2C models and show the effectiveness of their implementation in modern conditions of development, to determine the impact of CSR on building an effective "business to consumers" model. Actual scientific researches and issues analysis. The problems of research and development of corporate social responsibility has been researched by many domestic and foreign scientists. Uninvestigated parts of general mat