Unveiling Power and Ideologies in the Age of Algorithms: Exploring the Intersection of Critical Discourse Analysis and Artificial Intelligence

Abstract

In recent years, the intersection of Critical Discourse Analysis (CDA) and Artificial Intelligence (AI) has emerged as an area of growing interest in the fields of linguistics, communication, and technology. Critical Discourse Analysis examines how language, power, and ideologies intersect in various social and cultural contexts, with a focus on the ways in which discursive practices contribute to the (re) production of social inequalities. On the other hand, Artificial Intelligence has been increasingly integrated into our daily lives, including language processing, decision-making algorithms, and virtual assistants. This article aims to explore the potential applications and implications of combining CDA and AI, such as examining biases in AI-generated language, unpacking the ideologies embedded within AI systems, and investigating the ways in which AI-mediated communication shapes power dynamics in various contexts. By examining the interplay between CDA and AI, we can better understand how technology and language use both reflect and shape our social world, ultimately contributing to more equitable and inclusive technological developments.