"my ADHD Hellbrain": A Twitter Data Science Perspective on a Behavioural Disorder

Abstract

Attention deficit hyperactivity disorder (ADHD) is a common behavioural condition. This article introduces a new data science method, word association thematic analysis, to investigate whether ADHD tweets can give insights into patient concerns and online communication needs. Tweets matching "my ADHD"(n=58,893) and 99 other conditions (n=1,341,442) were gathered and two thematic analyses conducted. Analysis 1: A standard thematic analysis of ADHD-related tweets. Analysis 2: A word association thematic analysis of themes unique to ADHD. The themes that emerged from the two analyses included people ascribing their brains agency to explain and justify their symptoms and using the concept of neurodivergence for a positive self-image. This is a single case study and the results may differ for other topics. Health professionals should be sensitive to patients' needs to understand their behaviour, find ways to justify and explain it to others and to be positive about their condition. Word association thematic analysis can give new insights into the (self-reported) patient perspective.