The Implementation Of Kopiboxx Coffee Shop Business Strategy During The Covid-19 Pandemic

Abstract

The existence of a decree from the Manado city government regarding health protocols made Kopiboxx Coffee Shop experience a decline in turnover. This makes the owners of Kopiboxx Coffee Shop faced with challenges in running their business to survive and be able to get out of the problems caused by this pandemic and can continue to develop businesses that are managed as optimally as possible. Every existing business is required to be as creative as possible in taking advantage of existing opportunities. Kopiboxx Coffee Shop must be able to innovate and develop business strategies so that it can continue to grow and survive during the COVID-19 pandemic. This makes researchers interested and wants to research more deeply about The Implementation Of The Kopiboxx Coffee Shop Business Strategy During The Covid-19 Pandemic. Based on the background of the above problems, the formulation of the problem is "How to Implement the Kopiboxx Coffee Shop Business Strategy during the Covid-19 Pandemic?Based on the formulation of the problem above, the research objective is "To find out how is the implementation the Kopiboxx Coffee Shop Business Strategy during Covid-19 Pandemic.