Google Gemini's Influence on Workplace Dynamics in Bangkok: An Empirical Study of AI Integration, Employee Interactions, and Job Satisfaction

Abstract

This research study delved into the intricacies surrounding adoption of Google's Gemini and its ramifications on employee interactions, daily operational tasks, and overall job satisfaction within organizational contexts. Employing qualitative methodology, the study utilized in-depth interviews as the primary data collection method. Employing a purposive sampling technique, the participant pool comprised a diverse array of eight individuals from various organizational departments of firms in Bangkok, Thailand to ensure inclusion of different perspectives and roles. Through content analysis, the study scrutinized the multifaceted impact of Gemini on the dynamics of organizational operations. The findings revealed that the introduction of Google's Gemini significantly reverberated across three dimensions of workplace dynamics: employee interactions, execution of daily operational tasks, and the overarching sentiment of job satisfaction among employees. While integration of Gemini promises to substantially augment productivity levels and elevate workforce morale, a nuanced and balanced approach is imperative to optimize its benefits while mitigating potential drawbacks. This necessitates a deliberate focus on preserving the human elements indispensable for fostering a dynamic, innovative, and harmonious team environment amidst the technological advancements facilitated by Gemini.