The Convergence of AI and Communication Studies: A Normative Perspective

Abstract

AI technologies present both opportunities and risks to post-secondary institutions, requiring educators and students to reevaluate their epistemologies and practical guidelines at this particular juncture. The aim of the paper is not to propose specific curricular models for communication in the AI era. Instead, it seeks to offer normative considerations that communication scholars and students must reflect on. By engaging with a handful of core areas—creativity, creative thinking, AI ethics, interdisciplinarity, and originality—it intends to highlight practices that should guide both research and teaching. These dimensions are not discrete but interdependent, working together to inform not only curricula development but also broader normative guidance in the age of AI.