PENERAPAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM PENGELOLAAN DESA WISATA BERBASIS KEARIFAN LOKAL DI YOGYAKARTA

Abstract

The number of tourist visiting Special Province of Yogyakarta increases in positive trend. Bantul Regency is one of the leading tourism regions in the Province of DIY due to its natural tourism, from beaches to mountain tourism. The focus of the research is on the concept of sustainable development communication because of the issue of collectivity in rural communities that is still thick. This qualitative research uses the method of exploring the meaning of a phenomenon. Researchers found that the main principle in sustainable development is humans. The training and discussion by Pinus Pengger tour operators aims as an ecological option in management. One way is to replace the raw material for photo spots with bamboo. Promotions that rely on social media also continue to be done to reduce the use of plastic and paper as promotional media. The local culture of collectivism and mutual cooperation have long been in the village, becoming one of the pillars of social capital for the success of the principle of sustainable development in the tourist village.