Book review: Millennials, generation Z and the future of tourism

Abstract

When the tourism sector has witnessed unprecedented changes in consumer behavior, travel patterns and destination preferences, this timely book, “Millennials, Generation Z and the Future of Tourism,” provides a roadmap to leverage these trends for future success. In addition to rainbow travel, unique gastronomic experiences and nature-oriented activities could also appeal to these segments, as suggested by recent literature (e.g. Lin et al., 2022; Orea-Giner and Fusté-Forné, 2023). Significant strength of this book is its multidisciplinary approach, incorporating theories from tourism, sociology, psychology and economics to offer a comprehensive analysis of the impacts of Millennials and Generation Z on the tourism industry.