Presenting a Conceptual Model for Corporate Innovation in the Insurance Industry by Structural Equation Modeling: A Case Study in the Iranian Insurance Industry

Abstract

The aim of this paper is “presenting a conceptual model for Corporate Innovation in the Iranian Insurance Industry”. Statistical community of this research includes Iranian insurance industry and academic experts. Accordingly, first, by studying the literature and background of the subject, 35 subsidiary factors of this structure were defined and after doing some interviews with experts, these factors decreased to 16. Then, questionnaires were distributed among Iranian insurance industry’s experts. Then, 269 filled questionnaires were collected. Next, Factor Analysis and Structural Equation Modeling were used to discover the conceptual model; as a result, the proposed model was extracted. Our finding has been the design and modeling of factors affecting innovation performance of firms in the insurance industry.