The importance of personal marketing for veterinary acting in the pet market

Abstract

The pet sector is constantly expanding in Brazil, is among the largest world markets in the area. This work aims to highlight the importance of the study and knowledge of current techniques of personal marketing and their application in the practice of veterinary medicine, emphasizing the professionals working in the pet segment. Although the Veterinarian is a great value added to the pet market, these professionals are not commonly concerned with marketing strategies, as they often did not have contact with the theme even during graduation. Considering the change in pet owner’s behavior who often treat the pet as a family member and the current competitiveness of the veterinary market, marketing techniques, when used correctly, are important tools for visibility and differentiation of the professional in the market