A study on the technology acceptance of autonomous vehicles based on practical experiences

Abstract

As interest in autonomous driving increases, technology development for autonomous vehicles is rapidly progressing. However, the ability of a general driver in using real autonomous driving technology to cope with the development of autonomous driving technology is different from the development of real technology. Therefore, this paper presents a driver's experience in autonomous driving by experimenting with a Human-In-The-Loop(HITL) simulator and an actual vehicle. At the same time, the UTAUT model, which is an existing Technology Acceptance Analysis Model, is customized with the characteristics of autonomous vehicles to analyze the acceptance level of drivers in general. As a result, this paper proposes the modified UTAUT model that is considered reliable and valid for autonomous vehicles. Second, the result of the analyzed correlation between independent and dependent variables is presented by the modified UTAUT model. Finally, the relation between technology acceptance for autonomous vehicles and participant characteristics is presented.