Determinants of tourism attractiveness for Taiwan’s offshore islands

Abstract

Evaluating the influence factors of the attractiveness of offshore island tourism will help to understand customers’ motivations in choosing tourism activities, and for the travel operators to improve their promotion of tourism products. This paper employed the fuzzy analytic hierarchy process method to empirically analyze the determinants of tourism attractiveness of Taiwan’s offshore islands. The results indicate that the ‘substantial aspect’ is the most important evaluation dimension on offshore island tourism attractiveness. Among the 16 influence factors, the ‘natural resources of regional attractions,’ ‘cultural heritage and cultural resources,’ and ‘well-established and convenient transportation’ are the most three determinants about the tourism attractiveness of Taiwan’s offshore islands. Furthermore, some discussions concerning the key determinates are provided for Taiwan’s offshore tourism.