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Synergy of CRM and Industry 4.0: Advancing Supply Chain Management and Customer Experience via Digital Innovations

  • Kumari S
  • Lele V
International Journal of Industrial Engineering (2023) 10(1) 20-25
DOI: 10.14445/23499362/ijie-v10i1p104
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Abstract

… explores the intersection of Customer Relationship Management (CRM) and Industry 4.0 in … management and customer experience through digital innovation. The advent of Industry 4.0, …

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APA

Kumari, S., & Lele, V. (2023). Synergy of CRM and Industry 4.0: Advancing Supply Chain Management and Customer Experience via Digital Innovations. International Journal of Industrial Engineering, 10(1), 20–25. https://doi.org/10.14445/23499362/ijie-v10i1p104

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