Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program

Enny Kristiani; Ujang Sumarwan; Lilik Noor Yulianti; Asep Saefuddin

Journal ArticleOPEN ACCESS

Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program

Kristiani E
Sumarwan U
Noor Yulianti L
et al.

International Journal of Marketing Studies (2013) 5(6)

DOI: 10.5539/ijms.v5n6p62

N/ACitations

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Abstract

The aim of loyalty reward program is to retain profitable customers to the organization. Airline loyalty program such as frequent flyer program (FFP) is a phenomenon in marketing …

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APA

Kristiani, E., Sumarwan, U., Noor Yulianti, L., & Saefuddin, A. (2013). Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program. International Journal of Marketing Studies, 5(6). https://doi.org/10.5539/ijms.v5n6p62

Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program

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