A New Point of View

Abstract

The proper industrial design of any product that makes it successful in the market is discussed. Elements of design that are once an afterthought to engineering have emerged as essential contributions to a product's success. Successful companies incorporate human factors engineering, psychology, and cognitive theory in design. The right design creates a user experience that can differentiate a product. The human factors engineering called ergonomics quantifies the ability of human beings to reach, apply force, and manipulate objects. A product's shape, color, and texture should communicate how to turn it on, how to use it, and how to interact with it. A growing number of designers have embraced human factors techniques, while extending those techniques to include emotion and cognition to shape the experience of the user.