From high camp to post-modern camp: Queering post-Soviet pop music

Abstract

This article examines the post-Soviet transformations of Russian popular music culture (Estrada), arguing that its aesthetics can be analysed from the perspective of camp, by looking at two cult music performers bridging the Soviet and post-Soviet realm – Valery Leontiev and Filipp Kirkorov. The analysis is grounded in a close reading of the artists’ career trajectories, selected videos and – to a lesser extent – textual analysis of their lyrics and public statements. The article argues that their performative personas are rooted in a particular version of camp with differing modalities of subversiveness – each responding both to their respective cultural and political climates, audience expectations, and also in accordance with their individual embodiments of (post)-Soviet camp. While Leontiev demonstrates a more earnest commitment to high drama, Kirkorov continues his ironic experimentation with transgression, ambiguity and excess, thereby participating in the queering of post-Soviet popular culture. The article concludes that their appropriation of camp is strategic, as it responds to the temporal, national and global trends such as global gay culture and neo-camp in Russia.