An empirical study of English pragmatic failure of Chinese non-English majors

Abstract

This paper analyzes the phenomena of pragmatic failure committed by non-English-major college students in intercultural communication from pragmatics perspective, and discusses the manifestations of pragmatic failure in real communication. After getting a better understanding of the phenomena of pragmatic failure, some suggestions are made on how to raise the pragmatic awareness, and foster the pragmatic competence of non-English majors. © 2011 ACADEMY PUBLISHER Manufactured in Finland.