Influence of Social Networking on Adolescent Youth

Abstract

This modern era demands for a lot of technological innovations. Networking is one such most unavoidable thing in this world. Social networks are considered as a medium of communication which is used for sharing and gathering information, messages, images, news, videos etc. There are about 3.2 billion social network users worldwide that sums up to 42 percent of the world population (Emarsys,2019). People worldwide are well connected professionally and personally by using social networks. In India, there are about 325 Million users out of which Tamil Nadu is the second largest user. It is also found that youth are the main users of social networks. The very popular social network sites are Facebook, Instagram, Twitter, Gmail, Youtube etc. Youth find Social networking as a very integral part of their life. More than real relations, they find pleasure in spending time with Social media. There are both positive and negative effects on the usage of social media. Hence the researchers has taken up the study on impact of social networking on youth to analyse the effect on Youth. Through this study, the researcher has concluded that the effect or impact of social networking lies in the usage of these social networking sites by the users.