PENERAPAN THEORY OF PLANNED BEHAVIOR DALAM PEMBERIAN ASI EKSKLUSIF DI KECAMATAN TAROKAN

Abstract

Introduction: The achievement of exclusive breastfeeding in Kediri Regency 2020 is only 13%, in the Tarokan District area there are several villages which are still below the national target of 40%. The mother's role is very dominant in achieving the target of exclusive breastfeeding. This study aims to determine the behavior of mothers in exclusive breastfeeding using the theory of planned behavior. Method: Quantitative research, observational analytic methods, cross-sectional approach. The research location is in the Tarokan District, carried out from 1 to 20 December 2021 using a simple random sampling technique. Independent Variables: Attitude, Subjective Norm, Behavioral Control. Intervening Variable: Intention, Dependent Variable: Behavior using path analysis. Result: Goodness of Fit CMIN = 0.020, probability = 0.888, GFI=1,000, CFI=1,000, NFI=1,000, TLI=1.009, IFI=1.001, RFI=1,000, AGFI=0.999, RMSEA=0.000, PGFI=0.067. Path coefficient of attitude with intention (β=0.754) (p-value=0.000), (CR=14.871). Subjective norm with intention (β=0.130), (p-value=0.000), (CR=3.374). Behavioral control with intention (β=0.126), (p-value=0.000), (CR=3.429). Intention with behavior (β=0,269), (p-value=0.000), (CR=3.176) Attitude with behavior (β=0.637), (p-value=0.000), (CR=9,198). Behavioral control with behavior (β=0.098), (p-value=0.000), (CR=3.292), attitude through intention towards behavior (0.8325) and behavior control over behavior through intention (0.1505). Discussion: The development of research on health behavior needs to be carried out by further researchers so that they can explore in more depth changes in behavior change in order to plan health behavior change programs in order to improve government programs in the health sector