PRICE EFFICIENCY OF SHALLOT MARKETING IN RURAL AREA OF INDONESIA

Abstract

System for the marketing onion still controlled by intermediary traders with offers a price relatively higher. The price of onions red high in the market not always the advantage of farmers, the condition of being actually happened was the greatest advantage obtained the traders more perform the function of marketing. The purpose of this research is to analyze about pricing efficiency in transportation and processed that is for marketing commodities onion. The measurement of efficiency price can be reviewed according to function transportation costs and the cost of function processing they had spent to marketing onion. Pricing efficiency by function transportation that is the difference between the price between place marketing onion in the study areas and not larger than transportation costs issued by institutions marketing. Based on pricing efficiency, marketing onion at the research to all the marketing can said to have been efficient, it was because the proportion of profit marketing or is higher than the cost of marketing issued.