What Drives Populist Styles? Analyzing Immigration and Labor Market News in 11 Countries

Abstract

The success of populist political actors in Western democracies and the dramatization and emotionality of political communication in news media have been the object of several theoretical and empirical studies in the past decade. It has been argued that the mediatization of politics and the convergence of populist and tabloid communication styles foster these developments by mutual promotion in mass communication. This article uses a cross-national quantitative content analysis to disentangle associations among news genres, populist actors, content, and style. In spite of indisputable prevalence of populist styles in tabloid style media, populist ideology is identified as their strongest source.