Investigation and Research on the Use of Tik Tok of College Students in Beijing

Abstract

This paper sets university students using Tik Tok APP as the research object, combining theoretical basis with empirical research. Based on use and gratification approach, questionnaire and interview ithe core to convey this research. Analysis of characteristics of Tik Tok lay a foundation for the research as well. At the same time, according to the specific use behavior of college students from Beijing area, the reasons and influences of use of Tik Tok by college students will be analyzed. This paper aims to help college students rationally deal with their own use of Tik Tok and provide suggestions for the further development of Tik Tok in the future.