Journal ArticleOPEN ACCESS

Marketing information on the I-Way: data junkyard or information gold mine?

  • Kannan P
  • Chang A
  • Whinston A
Communications of the ACM (1998) 41(3) 35-43
DOI: 10.1145/272287.272295
N/ACitations
Citations of this article
17Readers
Mendeley users who have this article in their library.

Abstract

Marketing information on the I-Way. Data junkyard or information gold mine?

Cite

CITATION STYLE

APA

Kannan, P. K., Chang, A.-M., & Whinston, A. B. (1998). Marketing information on the I-Way: data junkyard or information gold mine? Communications of the ACM, 41(3), 35–43. https://doi.org/10.1145/272287.272295

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free