Colombian journalism on Twitter: use of the tool in the professional practice

Abstract

Based on a mixed methodology, which triangulates the data obtained in a survey of 300 journalists, 20 interviews and a content analysis, this research seeks to establish how Colombian journalists use Twitter to search for information, build messages, and create communities. The results allow us to establish that, despite the various possibilities that this platform allows for the construction of innovative and multimedia messages, most of the Colombian journalists surveyed do not use them nor do they seek to generate interactivity and two-way communication with their audiences.