WILLINGNESS TOUPEE

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Abstract

In this paper we tackle the hairy problem of male pattern baldness. We survey balding men and elicit their willingness to pay to move from their current situation to a more plentiful one. Then we comb-over the results. What's the average willingness to pay to move from a glistening cue ball to a luscious mane? About $30,000. (JEL B12).

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APA

McEvoy, D. M., Morgan, O. A., & Whitehead, J. C. (2019, July 1). WILLINGNESS TOUPEE. Economic Inquiry. Blackwell Publishing Inc. https://doi.org/10.1111/ecin.12779

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