Research on Competitive Ticket Pricing of China's High Speed Rail - - A Case Study of Beijing - Shanghai High - Speed Railway

Abstract

With the rapid development of China high-speed railway, High-speed rail will bring new changes to the passenger transport market, especially in the long-distance passenger transport, High-speed rail and civil aviation will have more intense competition. From the perspective of raising the price of high-speed rail, increase revenue, enhance the competitiveness, this article analyzes competition range; at the same time, taking "Beijing - Shanghai" high - speed rail as an example, using three methods "average cost pricing, break-Even Analysis, balance of supply and demand", this article studies the pricing strategy of high iron discount and makes corresponding recommendations.