Journal Article

Enthusiastic Fandom:

  • Mizuno M
  • Sano Y
  • Sasahara K
Japan Marketing Journal (2021) 40(4) 6-18
DOI: 10.7222/marketing.2021.015
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Mizuno, M., Sano, Y., & Sasahara, K. (2021). Enthusiastic Fandom: Japan Marketing Journal, 40(4), 6–18. https://doi.org/10.7222/marketing.2021.015

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