Halal broilers from Brazil: Affects of institutional environment and impairments

Abstract

Halal broilers for the market of Islamic countries make up 35% of exported broilers from Brazil. Halal production standards have several peculiarities and affect the market's competiveness. The latter has numberless ways of interpretation and measurements that depend on the theoretical approach. Current study analyzes the characteristics of the Institutional Environment that limits a specific market and identifies the main barriers for the introduction of new companies. Barriers characterize the structure of a specific market and they protect the consolidated firms due to the imposition of costs to potential novel companies. Characteristics may be observed in informal (religious and cultural aspects) and formal (legislation) institutions.