Book Chapter

The Evolution of Social Media Management as Professional Practice

  • Sutherland K
Emerald Publishing Limited, (2022), 413-430
DOI: 10.1108/978-1-80071-597-420221024
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Abstract

The widespread adoption of social media over the past 15 years has greatly impacted organizational communication and customer relationship management for businesses and …

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APA

Sutherland, K. (2022). The Evolution of Social Media Management as Professional Practice. In The Emerald Handbook of Computer-Mediated Communication and Social Media (pp. 413–430). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80071-597-420221024

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