The strategy Dilemma: Why big business moves seldom pan out as planned

Abstract

This article looks at the complex dynamics that underlie organizational change and attempts to explain why, under present uncertain environmental conditions, it is not possible to determine in advance the results of strategic moves made by businesses and other types of organizations. It discusses an alternative approach to strategy in today's world of business and explores the practical applications of experimental methods to the management of change in today's highly complex, extensively interconnected, and knowledge-driven world. © 2014 by De La Salle University, Manila, Philippines.