IMPACT OF E-COMMERCE IN EMERGING MARKETS POST COVID

Abstract

E-Commerce or Electronic Commerce means buying and selling of goods, products, or services over the internet. E-commerce is also known as electronic commerce or internet commerce. These services provided online over the internet network. Transaction of money, funds, and data are also considered as E-commerce. These business transactions can be done in four ways: Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C), Customer to Business (C2B). The standard definition of E-commerce is a commercial transaction which is happened over the internet. In this paper we have made an attempt to find the impact of E-Commerce in the various emerging markets of India. Keywords: E- commerce, customer behavior, transaction of funds