Abstract
This article aims to broaden the understanding of the non-fungible tokens (NFTs) pricing determinants by investigating features, both market- and network-related aspects. NFTs are uniquely identifiable digital assets stored on the blockchain. Ownership is assigned through smart contracts and can be transferred or resold by the owner. The authors analyzed a comprehensive dataset from Signex.io with over 19,183 datapoints on NFT prices and NFT social communities using automated machine learning (AML), a suitable technique to investigate the most impactful factors due to a lack of knowledge on the exact determinants. Findings show that network factors are the most important pricing determinants: Twitter members followed by Discord members. Online communities drive the price of NFTs, but not in a linear fashion. Given the newness of the phenomenon and no agreed upon pricing models, this article contributes by using AML to discover the most relevant determinants of non-fungible tokens (NFT) prices.
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CITATION STYLE
Alon, I., Bretas, V. P. G., & Katrih, V. (2023). Predictors of NFT Prices: An Automated Machine Learning Approach. Journal of Global Information Management, 31(1). https://doi.org/10.4018/JGIM.317097
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