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Marketing to multicultural audiences - Ethnic marketing for Turks in the German automotive and telecommunications industries

  • SZILLAT P
  • BETOV A
International Journal of Business and Management (2015) III(2) 85-95
DOI: 10.20472/bm.2015.3.2.006
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Abstract

Purpose–his research paper sheds light on the chances and risks for German enterprises aiming to penetrate the sub-culture of the urkish population in Germany. Design/methodology/approach–he research paper is based on secondary sources. Both the …

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APA

SZILLAT, P., & BETOV, A. (2015). Marketing to multicultural audiences - Ethnic marketing for Turks in the German automotive and telecommunications industries. International Journal of Business and Management, III(2), 85–95. https://doi.org/10.20472/bm.2015.3.2.006

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