Pragmatics and discourse analysis

Abstract

In this article, which is part of a larger postdoctoral research, we examine, in the light of the dialogue between Pragmatics and French Discourse Analysis, the notion of aphorization, as proposed by Dominique Maingueneau (2006, 2008, 2010, 2012). We have tried to observe its use in Brazilian and French magazines, as a resource to manipulate the readers, especially through the changes that this kind of utterance undergoes in the process of highlighting.