FACTORS AFFECTING SUPPLY CHAIN COOPERATION: A CASE-BASED STUDY IN THE ORGANIC AGRICULTURE INDUSTRY IN HANOI, VIETNAM

Abstract

Purpose: After the covid 19 pandemic, cooperation has become increasingly necessary and important for the supply chain, especially the organic agricultural supply chain, which has loose and fragmented links. Furthermore, with the need for clean, safe food, organic agriculture is also receiving more attention from the government, consumers and businesses. This study aims to examine factors affecting supply chain cooperation based on a survey sample of 120 managers from businesses in the organic agricultural supply chain in Hanoi, Vietnam. From this analysis, we provide solutions to promote cooperation in the supply chain for the organic agriculture industry in Hanoi, Vietnam.   Design/Methodology/Approach: This article uses the research method of analyzing and synthesizing theories about cooperation in the supply chain, thereby providing a research model. Then we use quantitative methods, exploiting the random approach to analyze factors affecting cooperation in the organic agricultural supply chain through surveying subjects that involved in organic agricultural supply chains in Hanoi, Vietnam.   Findings: The research results describe the impact of factors affecting cooperation in the supply chain, showing the level of influence of these factors on cooperation. Through the level of impact, the authors propose solutions to enhance cooperation in the organic agricultural supply chain.   Originality/Value: To the author's knowledge, this study is original in describing the impacts of factors affecting the cooperation of organic agricultural supply chains in Hanoi, Vietnam. Furthermore, the article uses random approaches, contributing to research through a practical lens.