Corporate Decline And Turnaround Strategies

Abstract

This research is a literature review for corporate decline and turnaround strategies. It aims to identify what are business decline symptoms and causes and which strategies have been identified by scholars and associated with turnaround situation. The literature review has offered further insights into the understanding of symptoms and causes of business decline. It has raised the issues of confusion between symptoms and causes of decline and the subject of how to determine the causes decline. Two lines of thought that considered the company’s failure and decline have been discussed: external/internal category of causes of decline and the loss of competitive advantage as the main cause of decline. Furthermore, this research revealed that the most common strategies which associated with turnaround situation were cost reduction, divestment, investment, CEO replacement, refocusing/repositioning. These strategies have been classified in different categories such as “Efficiency”, “operation”, “Strategic” and “entrepreneurial” by different authors.